Essential Whitepapers for IT Professionals

Location data strategies to improve customer experiences

Accurate, contextual location data is essential to providing customers with a compelling marketing experience. Knowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure.

Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger, along with Cami Zimmer (EVP Business & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience.